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The card service that remembers for you

Stay meaningfully close to the people you love

Spend one Saturday setting up a whole year of cards. We print and mail them on the right day — so you never miss a birthday, graduation, or moment that matters.

🎉 Launch pricing — save up to 40%. Cancel anytime.

Sent May 12 ✓
Birthday
🎂
"You light up every room you walk into, sweet girl."
With love, Grandma
Graduation
🎓
"Watching you walk across that stage was the proudest moment of my life."
With love, Grandma
Sending Dec 25
Christmas
🎄
"Wishing you magic, warmth, and all the cookies."
With love, Grandma
Just Because
💚
"I was thinking about you today and just wanted you to know."
With love, Grandma
✦  Real printed, mailed cards
·
✦  AI writes personal messages
·
✦  Set up in under an hour
·
✦  Never miss a single date
·
✦  Reaction videos from recipients

Simple as it gets

Three steps.
A year of connection.

Built so anyone can use it. If you can send a text message, you can use Heartfelt.

01
👥

Add your people

Add the people you love with their birthdays, occasions, and a few words about who they are. Their hobbies, their personality, their favorite things. This is how we make every card feel truly personal.

Takes 5 minutes per person
02

Design your cards

Choose a beautiful template. Our AI reads your notes about the recipient and writes a warm, specific message — not a generic one. Edit it, rewrite it, or use it as-is. Then approve and you're done.

AI writes the perfect message
03
📬

We handle everything

Cards are printed on premium card stock, sealed in a real envelope, stamped, and mailed to arrive on time. You get a notification when each one is sent — and often a phone call when it arrives.

Notification the moment it mails

Only at Heartfelt

Four things no one else does.

We didn't just build a card service. We built the most thoughtful way to stay connected to the people who matter most.

EXCLUSIVE
🧠

Deep relationship profiles

Tell us who each person really is — their hobbies, their milestones, what makes them laugh. Our AI uses this every time it writes a message, so every card feels like it came from someone who truly pays attention.

Lily Chen · Age 9
⚽ Soccer 🦄 Unicorns 🦷 Lost first tooth Starting 4th grade Loves to draw
"You scored your first goal and lost your first tooth this year — you are growing up so fast, sweet girl!"
EXCLUSIVE
📅

Your connection timeline

See every card you've ever sent to someone — from their first birthday to today. A living record of your relationship, year by year. Something grandkids will look back on for the rest of their lives.

Lily's card history from you
🎂
2019
🎄
2020
🎂
2021
2022
🎂
2023
🎓
2024
🎂
2025
7 years of cards · 14 moments
EXCLUSIVE
🎥

Reaction videos from recipients

Every card includes a QR code. When your grandkid scans it, they can record a 10-second video thank-you. You get a push notification with their reaction. The moment they open your card — captured forever.

👧
"Grandma!! I can't believe you remembered about my soccer game!!! 🥹"
👦
"This is the best birthday card I've ever gotten. Love you Grandma!"
Reactions saved forever in your account
EXCLUSIVE
🎊

Your annual year in review

Every January we send you a beautiful summary of all the connections you made that year. The cards you sent, the reactions you received, the moments you celebrated. People screenshot and share this.

✦ Your 2025 in Heartfelt
14
Cards sent
7
People reached
9
Reactions received
"Your most-celebrated person this year: Lily — 4 cards."

"A card in the mailbox says something a text never can — I thought about you. I went out of my way. You matter enough to hold something real."

In a world of instant messages and quick likes, a physical card is one of the most powerful ways to say you love someone. Heartfelt makes sure that feeling reaches everyone you care about, all year long — without the stress, the guilt, or the forgetting.

Always in the loop

You'll know the moment
it happens.

Heartfelt keeps you connected to every card — and every reaction — with notifications that feel warm, not clinical.

📬

Card sent notification

The moment your card goes in the mail, you get a push notification. Imagine texting your grandkid "your card is on its way!"

🎥

Reaction video alert

When your recipient scans the QR code and leaves a reaction, you get a notification instantly. Watch them open your card in real time.

🗓

Design reminder

60 days before any upcoming occasion, a gentle nudge to design the card. No rushing. No last-minute panic.

🎊

Annual year in review

Every January, your beautiful connection summary. See every card, every reaction, every person you reached.

9:41
H
HEARTFELT
Lily's birthday card was mailed! 📬
Arriving in 3-5 days, right before May 12th.
H
HEARTFELT
Lily left you a reaction video 🎥
"Grandma!! I can't believe you remembered my soccer!!"
H
HEARTFELT
Time to design Noah's card ✨
His birthday is 60 days away. Tap to design.
H
HEARTFELT
Your 2025 Year in Review is ready 🎊
14 cards · 7 people · 9 reactions. Tap to see.

What people are saying

Real cards. Real reactions.

★★★★★

"My granddaughter called me crying when she got her birthday card. She said 'Grandma, how did you know exactly what to say?' I just smiled. Heartfelt knew."

MR
Margaret R.
Grandmother of 5 · Keeper plan
★★★★★

"The reaction video feature made me cry. My grandson recorded himself opening the card and I watched it four times. I didn't even know something like this existed."

DM
Dorothy M.
Grandmother of 3 · Connector plan
★★★★★

"I set everything up on a Sunday afternoon. My whole family gets cards now — birthdays, Christmas, everything. My year-in-review made me realize I reached 9 people I love. It felt incredible."

SC
Susan C.
Retired teacher · Family Hub plan

Simple, honest pricing

Less than one trip
to the card store.

Annual Best value Monthly

💡 Cards from as low as $5.33 each — all in. A card from the store averages $7, plus a stamp, plus an envelope. We do it all for less.

🎉 Launch Sale — Limited TimeWe're celebrating our launch with up to 40% off. Lock in your rate today and keep it forever.
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Basic
regularly $129/yr
$79
39% OFF
per year
= $9.88 per card
  • 8 cards per year
  • All card templates
  • AI message writer
  • Relationship profiles
  • Connection timeline
  • Reaction video capture
  • Email notifications
  • Up to 5 recipients
Cancel anytime · No hidden fees
Keeper
regularly $199/yr
$120
40% OFF
per year
= $8.00 per card
  • 15 cards per year
  • All card templates
  • AI message writer
  • Deep relationship profiles
  • Connection timeline
  • Reaction video capture
  • Annual year in review
  • Push & email notifications
  • Up to 10 recipients
Cancel anytime · No hidden fees
Family Hub
regularly $529/yr
$320
40% OFF
per year
= $5.33 per card — less than a store card
  • 60 cards per year
  • All card templates
  • AI message writer
  • Deep relationship profiles
  • Connection timeline
  • Reaction video capture
  • Annual year in review
  • Push & email notifications
  • Unlimited recipients
  • Priority card printing
  • Custom card designs
Cancel anytime · No hidden fees

Store-bought cards average $7 each — before the stamp ($0.73) and envelope ($0.10). That's $7.83 per card and you still have to remember, drive there, and mail it yourself. Our Family Hub plan delivers a personally designed, AI-written card for just $5.33 — all in. Annual plans lock in your launch discount forever.

Questions answered

Everything you need
to know.

Is this hard to set up? I'm not great with technology. +
Not at all. We built Heartfelt specifically for people who are not tech-savvy. If you can send a text message, you can use Heartfelt. Most people set up their entire year of cards in under an hour. We walk you through every single step.
How does the reaction video feature work? +
Every card includes a small QR code printed inside. When your recipient opens the card and scans it with their phone camera (no app needed), they see a simple page where they can record a short video message or leave a note. You instantly get a push notification with their reaction. It takes them about 30 seconds and it is completely optional for them.
What do the cards actually look like? +
Real, beautiful greeting cards — printed on thick premium card stock, placed in a real envelope with a real stamp, and mailed through USPS. They look and feel like a card from a thoughtful person, because that's exactly what they are. Not postcards. Not flimsy paper. Real cards your recipients will want to keep.
What is the deep relationship profile? +
When you add someone to your account, you can tell us about them — their hobbies, their personality, what they've been going through this year, shared memories or inside jokes. Our AI uses all of this every single time it writes a message for that person, so the card feels genuinely personal rather than generic. You can update their profile anytime as they grow and change.
How far in advance do cards mail? +
We mail cards 7 days before the occasion date so they arrive right on time — or even a day or two early, which feels even more special. You get a push notification the moment your card is mailed so you can follow along.
Can I write my own message instead of using AI? +
Absolutely. You can write your own message from scratch, edit the AI's suggestion, or use it exactly as-is. The AI is there to help, not replace you. Many people use it as a starting point and add their own personal touch.
What occasions can I send cards for? +
Any occasion you want — birthdays, Christmas, Easter, Mother's Day, Father's Day, anniversaries, graduations, Valentine's Day, first day of school, Halloween, Thanksgiving, "just because," or any custom date you choose. If it matters to you, we'll help you celebrate it.
What if I want to cancel? +
Cancel anytime, no questions asked, right from your account settings. If you're on an annual plan, we'll prorate any unused months back to you. We want you to stay because you love it, not because we made it hard to leave.

The people you love deserve to know they're on your mind.

Claim your launch discount today. Set up your first year of cards in under an hour. Then just wait for the reactions when they arrive.

Claim your launch discount →

🎉 Launch pricing — save up to 40%. Lock in forever.